Toyota case study

This award shows the company’s alignment with its external stakeholders that had the desired perception about the company as Toyota intended initially. Toyota has status for producing cars which are greener, more fuel proficient, and of first-class performance. Tech has been working with Toyota GB plc for a number of years on Information Systems solutions that span the company’s business applications portfolio. The organization has also worked with local communities investing in education, environment, culture and arts. Consider the vision articulated by Toyota and its alignment with the company’s image with external stakeholders and the internal culture. Toyota GB had begun the initial phase of a long-term transformation programme which aimed to replace all key systems within the context of a wider strategy developed in conjunction with IBM Global Services.

Toyota has sought after to meet government necessities like reducing the impact on the atmosphere, economic changes including prices of fuel – oil persisting to increase by developing of hybrid fuels. Importer and distributor for Toyota and Lexus vehicles in the UK, the company is responsible for sales, marketing, after sales and customer relations across its entire UK network of 200 Toyota Centres. Toyota has gradually developed into a trusted brand based on quality, first-class performance and for being eco-friendly. The company’s goal is to be a good corporate citizen’ winning respect and trust from the international community.

It was the earliest car maker to embrace lean manufacturing (called Toyota Production System) which is a quicker, more competent process which leads to a lesser amount of waste compared to the conventional batch and queue technique of manufacturing. The company created ‘Awards for Good Conduct’ for employees that got involved with volunteer activities like cleaning up riverbanks and tree planting. The challenge was in the deadline, which 1Tech met by developing and demonstrating the application in just several weeks. Toyota and IBM identified opentaps (open source enterprise applications suite) as the potential strategic platform on which to build their systems and 1Tech as Europe’s leading opentaps specialist. Tech was initially engaged to justify the selection of opentaps and were given the challenge of developing a working prototype of a system which would allow Toyota and Lexus dealers to manage customers, configure vehicles, produce quotations, take and submit orders and analyse activities and sales. Through the case study of Toyota we shall understand the concept of operations management better and comprehensively. Answer to the achievement in the car market is latest models which encourage demand and loyalty to the Toyota brand.

The Problem Each year, Toyota offers its worldwide marketing subsidiaries a range of vehicles with some 20 million configuration options. The programme is focused on long-term policies for the company aiming to create a more prosperous society, become the most advanced environmental technologies, create safely, securely and comfortable vehicles, achieve a large increase in fans number and be a truly global company. The company has international existence in more than 170 countries across the globe.

The company used bulletins, environmental pocket books, seminars, events on the environmental month, and screening movies to inform and encourage the employees about environmental issues.